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PR Polling

Market Research: A Family Affair

April 28, 2017  

The Wakefield Research team is passionate about market research, but there’s nothing more important than family. This week, Wakefield celebrated the annual Take Our Sons and Daughters to Work Day with a few special market researchers-in-training. We look forward to this day …

Back-to-School is Back in the News

July 21, 2016  

Back-to-school media coverage is right around the corner – and omnibus and custom survey data is a great way to tap into that upcoming conversation. Consider Wakefield Research’s PR survey for Sylvan. The survey found that 42 percent of parents of children ages 5-12 feel …

New Zika Survey Shows How Americans’ Summer Plans May be Impacted

June 2, 2016  

June marks the start of summer vacation season – and mosquito season too. This year, the spread of the Zika virus has Americans searching for ways to protect themselves against the mosquito-borne illness. And it looks like this may impact how many of us spend our vacation t …

Congratulations 2015 Platinum PR Award Honorable Mentions

January 8, 2016  

Wakefield Research works with some of the best in the business – supporting award-winning PR with our market research consultancy and PR Polling capabilities. As another busy year of custom research and omnibus studies has ended, we extend our congratulations to several cli …

Holiday PR Survey Tips

October 29, 2015  

Late With Your Holiday Pitch – Now What? It’s October, and marketing and PR pros know the holiday season isn’t around the corner – it’s here and now.  Media will always write holiday stories, guaranteed. Being the first to release your story will help you gain holi …

As Seen in USA Today

October 2, 2015  

We know how to build a survey into a story. If you pick up a USA TODAY you’re going to see a lot of Wakefield Research: just this week, we supplied four Snapshot stats – two appearing in the September 29th edition of the paper and two more in today’s edition. Ta …