We’re giving another shout out to agencies and brands that go the extra mile to make their PR survey and pitch stand out! This week, props go to Better Homes & Gardens Real Estate (BHGRE). BHGRE created a video to showcase the survey results of millennials’ at …
What a way to end the week! Half of today’s USA Today Snapshots are from Wakefield Research! The following stats caught the USA Today Snapshots editors’ attention: A PR survey for the Can Manufacturers Institute revealed that when it comes to their ‘pantry personal …
Memorial Day is only days away, and you know what that means…the official kick-off to summer has begun! While exciting, that also means you PR folk need to get your summer pitching game faces on! What will make your summer-themed pitch stand out from the rest of the pack? I …
As you can tell from the fantastic coverage our surveys receive, we work with some amazing PR folks! Case in point: Joico and Allison+Partners recently released the results to a Wakefield Research survey on the importance of wedding day hair. Joico and Allison+Partners didn&# …
Wakefield Research is seeking clever and enthusiastic interns for the summer. Do you have what it takes? Unlike most internships, Wakefield interns actually get hands-on experience. College students will work closely with project managers and learn how to use research for PR, …
The Wakefield Editorial Panel is on a roll with USA Today Snapshot editors! Just in the last week, Wakefield surveys have been featured in 5 Snapshots! The creative and newsworthy surveys covered a range of topics, such as smartphone usage, sleep habits and allergies. The fin …
In the wake of the December school shooting in Newtown, CT, gun violence and mental health have become a major topic of conversation among media, legislators and their communities. In partnership with the Adelphi University Center for Health Innovation, Wakefield Research sur …
Advice from Wakefield’s Editorial Panel Here’s something to keep in mind when pitching future business stories – BuzzFeed is reportedly set to launch a new business vertical. With 14 million unique visitors a month, the website is now a social media force. ̶ …
Last week, Marissa Mayer, Yahoo! CEO, announced that Yahoo! employees would no longer be able to telecommute. When reporting the news, editors turned to a Wakefield Research and Citrix survey from last summer to shed light on employees’ work-from-home habits. Ten months …
Live in the moment. It’s the kind of advice you’ll find in a self-help book. Whether you consider it a cliché or a universal truth – brands that ignore the admonition can miss out on valuable PR opportunities in today’s Twitter and Facebook world. When it comes to me …
