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PR survey

Back-to-School is Back in the News

July 21, 2016  

Back-to-school media coverage is right around the corner – and omnibus and custom survey data is a great way to tap into that upcoming conversation. Consider Wakefield Research’s PR survey for Sylvan. The survey found that 42 percent of parents of children ages 5-12 feel …

New Zika Survey Shows How Americans’ Summer Plans May be Impacted

June 2, 2016  

June marks the start of summer vacation season – and mosquito season too. This year, the spread of the Zika virus has Americans searching for ways to protect themselves against the mosquito-borne illness. And it looks like this may impact how many of us spend our vacation t …

Congratulations 2015 Platinum PR Award Honorable Mentions

January 8, 2016  

Wakefield Research works with some of the best in the business – supporting award-winning PR with our market research consultancy and PR Polling capabilities. As another busy year of custom research and omnibus studies has ended, we extend our congratulations to several cli …

Holiday PR Survey Tips

October 29, 2015  

Late With Your Holiday Pitch – Now What? It’s October, and marketing and PR pros know the holiday season isn’t around the corner – it’s here and now.  Media will always write holiday stories, guaranteed. Being the first to release your story will help you gain holi …

As Seen in USA Today

October 2, 2015  

We know how to build a survey into a story. If you pick up a USA TODAY you’re going to see a lot of Wakefield Research: just this week, we supplied four Snapshot stats – two appearing in the September 29th edition of the paper and two more in today’s edition. Ta …

The Big Impact of Small Stats – In Surveys, Size Doesn’t Always Matter

September 3, 2015  

A stat needs to be as large as possible for it to be considered newsworthy, right? Not so fast. The significance of a stat is relative to the idea it conveys. Here’s an example: A stat ran recently in USA TODAY asserting that 11% of people think that the elderly are more da …