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Philanthropy in Research

December 4, 2015  

Mark Zuckerberg’s recent pledge to donate nearly all of his Facebook shares to charity over the course of his lifetime – an estimated $45 billion – highlights the growing foothold philanthropy is gaining in the Silicon Valley: and Americans are taking note. Indeed, in a …

Pet Industry Shifts Attention to Millennial Pet Owner

February 7, 2014  

Wakefield’s Nathan Richter is featured in the February issue of Pet Business magazine. The cover story, “What Tomorrow Brings” delves into challenges that the pet industry will face in the coming years, including the Millennial generation’s foray into …

Leap in Tablet Ownership a Good Sign for Mobile Retailers

January 24, 2012  

A new study from the Pew Research Center has found that the number of U.S. adults who own tablets and e-books nearly doubled over the holiday season - leaping from 10% to 19% for both devices. Pretty huge, right? This finding goes hand-in-hand with the results of a recent su …

Wakefield Holiday Stats Snag Snapshots (Twice!)

December 15, 2011  

We must be on the Nice List because there are Wakefield holiday stats splashed across the pages of USA Today this week! It's only mid-week and Wakefield PR clients have been featured in two, I repeat, two, USA Today Snapshots.

Demonstrating Expertise with a PR Survey

December 6, 2011  

The hits keep on comin’ for Wakefield clients. Today we’re shining the spotlight on Motricity, a mobile Internet service provider. Motricity worked with Wakefield to position its brand as the mobile shopping trend authority during those all-important holiday shopping even …

Swipe Fees are Here, Wakefield NYT Interview

September 30, 2011  

Just days before the new law on debit card swipe fees takes effect, New York Times reporter Ann Carrns contacted Wakefield Research’s Paul Bragan for an interview regarding consumer opinion about the swipe fee debate. Wakefield Research’s Director of Quantitative …

NYT Interviews Wakefield Research Director of Quant

June 8, 2011  

Within 30 minutes of the Senate’s final vote on Wednesday, New York Times reporter Ann Carrns contacted Wakefield Research’s Paul Bragan for an interview regarding public opinion on the debit-card debate. Wakefield Research’s Director of Quantitative Research P …

Survey Shows Social Media Plays Major Role in Modern Weddings

January 18, 2011  

David’s Bridal recently released their fifth-annual “What’s on Brides’ Minds” survey. The results of the study, conducted by Wakefield Research, shows the exceptional role that social media plays on a bride’s “big day”.  Nearly half (48%) of brides update the …

Black Friday: To Shop or Not to Shop?

November 24, 2010  

Are you one of the serious shoppers waking up at bedtime to score major deals this Friday? No? Well you might be on to something.  According to a recent survey done by Wakefield Research for Western Union, 60% of Americans feel that Black Friday deals aren’t as great as th …

A “Brand” New Day?

April 20, 2010  

Many economic experts claim that we have navigated through the worst of an economic recession – the likes of which we haven’t seen since 1929.  They could be right or they could be wrong.  Either way, it seemed safe to assume that, at some point, the economy in this …