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small business

Track Smart: When to Track Data over Time

January 30, 2015  

One option for returning newsworthy statistics from a market research firm – and gaining media attention – is tracking data over time. For a custom PR survey, this means asking the same question over a series of years to gauge change, or lack thereof – and thus, establi …

Wakefield Dominates Snapshots

May 31, 2013  

What a way to end the week! Half of today’s USA Today Snapshots are from Wakefield Research! The following stats caught the USA Today Snapshots editors’ attention: A PR survey for the Can Manufacturers Institute revealed that when it comes to their ‘pantry personal …

Survey: Small Businesses Making Big Mistakes

August 15, 2011  

The Wall Street Journal and USA Today have both recently published amazingly frightening articles on IT security threats to small businesses. Having the most up-to-date technology is the easiest way to avoid data breaches. Yet, 93% of small business IT managers say that their …

Big Exposure for Brother Small Business Survey

July 29, 2011  

Wakefield Research’s small business study for Brother was recently featured in USA Today’s Snapshot. The survey found that 47% of small business owners plan to invest in their business in 2011 to gain an advantage over competitors, while 51% of owners are stockpil …

Wakefield Survey in USA Today: Small Biz Spending in 2011

April 12, 2011  

Brother received a great deal of media coverage with the second annual “Brother Small Business Survey” conducted by Wakefield Research. The initial coverage of the survey, which was released in March, consisted of stand-alone articles about the findings of the survey. The …

Big Survey for Brother Small Business

March 17, 2011  

Wakefield Survey In WSJ Finds Business Ready to Invest Only hours after being released, survey data conducted by Wakefield Research for office equipment maker Brother is already driving high profile media coverage. One of the biggest finds of the survey, as noted by Reuters, …

A Different Reason to Stay in School?

May 10, 2010  

Maybe Van Wilder had the right idea when he chose to stay in college for the better part of a decade.  Things don’t appear to be much better out here.  Regardless of your political stance or who you voted for, the research tells a consistent and dramatic story. According …

Small Business or Uncle Sam?

May 7, 2010  

It’s not quite David vs. Goliath but, nevertheless, we find ourselves revisiting this age old clash once again. As the economy scratches and claws its way back, more than 70% of Americans think that small businesses are more likely to turn around the economy than the fe …

Small Businesses Playing Defense in the Down Economy

March 9, 2010  

What is the Most Popular Small Biz Strategy for 2010?   For small business owners, better understanding their competitors can help turn their focus in 2010 from surviving to thriving.  A new survey of small business owners from Brother and conducted by Wakefield Research re …

Poll: Would You Start a Business in a Recession?

July 9, 2009  

Maybe some ideas are so good that the economic climate is irrelevant (like the Manzier) but kudos to anyone with the cojones to start a business in this economy. But that’s exactly what some brave souls have done. In the midst of one of the worst economies in national h …