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Wakefield Teams Up with Varolii for Consumer Communication Webcast

October 28, 2013  

Wakefield has been pretty busy on the webinar front, and we’re excited to add another one to the calendar! Our own, Nathan Richter will participate in a live webcast on Tuesday, November 5th to discuss the results of a recent Wakefield survey commissioned by Varolii, a …

Parents: Cooler Than They Seem?

July 19, 2013  

Whether it’s the mom jeans or the minivans, teenagers everywhere can agree on one thing – parents are painfully uncool. However, a new survey by Wakefield Research reveals that they may actually be more hip than their children would like to believe. (Cue the eye-rolls …

Quick! A Real-Time PR Lesson

February 20, 2013  

Live in the moment. It’s the kind of advice you’ll find in a self-help book. Whether you consider it a cliché or a universal truth – brands that ignore the admonition can miss out on valuable PR opportunities in today’s Twitter and Facebook world. When it comes to me …

PR Lessons from USA Today’s Makeover

September 20, 2012  

Thirty years ago USA Today revolutionized the newspaper business with a splashy layout of national content aimed at U.S. travelers. It was designed as a national newspaper for the television age. Last week the newspaper unveiled its latest overhaul—a rebirth for the digital …

Status Update: PR Survey Making Headlines

May 25, 2012  

A Wakefield Research PR survey for David’s Bridal received great media attention this week on MSNBC.com. The study finds that today’s brides are no longer basking in the spotlight for pictures and snapshots immediately after the ceremony – they’re glued to Facebook in …

Survey Shows Social Media Plays Major Role in Modern Weddings

January 18, 2011  

David’s Bridal recently released their fifth-annual “What’s on Brides’ Minds” survey. The results of the study, conducted by Wakefield Research, shows the exceptional role that social media plays on a bride’s “big day”.  Nearly half (48%) of brides update the …

Like This?

May 18, 2010  

During Facebook’s F8 developer conference last month, Facebook launched a groundbreaking platform designed to extend its reign of social media dominance throughout the net – Open Graph. Designed with the intention of promoting openness and increased connectivity f …

Digital, Yet Deep

October 28, 2009  

Does digital communication come at the expense of meaningful interaction?  Texting and other forms of digital communication can be easy fodder for critics who sit on the sidelines.  Those quick “pings” back and forth by email, text or Tweet can’t possibly …

Measuring Our Joy Factor

October 12, 2009  

Data scientists who work for Facebook are using the social-networking site to create a Gross National Happiness Index (GNHI) that measures the collective happiness of Americans at various points in time. A member of the Facebook data team explains how it works: … (the i …