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Travel & Hospitality

Are You a Holiday Travel Line Jumper?

October 4, 2012  

Have you already booked your Thanksgiving flight? For many of us, gathering with our families for a traditional Thanksgiving dinner takes more than a day of prep work at the kitchen counter. When your Thanksgiving celebration means getting to Grandma’s house – all the …

Record Travel this Fourth of July – Here’s Why

July 2, 2012  

With a heat wave currently sweeping the nation, people will simply stay home for Independence Day and blast the AC, right? Wrong.  Despite the Fourth of July falling awkwardly in the middle of the week, AAA is expecting record travel numbers for the upcoming holiday, up 4. …

Survey Reveals Business Travelers’ Work Habits

May 21, 2012  

USA Today has featured another of Wakefield Research’s PR surveys. Pack your bags and get your receipts in order, because your boss may want to take a closer look at your productivity on your next business trip! The USA Today Snapshot featured Wakefield’s recent survey fo …

Survey: Americans Grossed Out By Hotel Cleanliness

March 19, 2012  

This weekend, The Los Angeles Times featured a Wakefield Research PR survey for Crypton Fabrics and Zeno Group Public Relations that revealed that an overwhelming 90% of Americans examine their hotel room for cleanliness, and 49% actually clean all or parts of their hotel roo …

Wakefield Research & Princess Cruises in USA Today

September 15, 2011  

The American workforce has spoken. Wakefield Research and Princess Cruises have released a Relaxation Report that was featured on the front page of the Money section of USA Today. This is the 3rd Snapshot published from this study. In this survey of 1,005 adults, 52% of worke …

Wakefield Research in USA Today

August 24, 2011  

Twice in the last week, Wakefield Research’s relaxation study for Princess Cruise Lines was featured in the USA Today’s Money Section Snapshot, proving that it’s never too late in the summer for sunny stats. The survey found that 20% of Americans never feel truly rela …

Memorial Day Trends

May 24, 2011  

Fire up the grill and stow the sweaters- summer has arrived! Memorial Day is just around the corner, and blogs and news sites are all about the trends for the season. Even with all the news of cat napping controllers and porous planes, air travel is expected to increase by 11 …

The Fear Factor That’s Not on TV

February 10, 2010  

55% of “Road Worry-ers” Feel Insecure When Spouse Is Traveling for Business According to a new survey conducted by Wakefield Research and commissioned by Logitech, business travel can be harder on one’s spouse than on the traveler. The survey found that many stay-be …

On The Road Again…

November 25, 2009  

Here are a few quick statistics – as reported by AAA and United Press International – to paint of picture of just how busy the busiest travel day of the year will be for Americans in 2009. Approximately 38.4 million Americans will travel more than 50 miles for Tha …

Using Surveys to Get Media Coverage

November 19, 2009  

The director of our PR Polling Division, Nathan Richter, was recently interviewed for an article on how to use surveys to drive media coverage.  We’ve reposted the article below. And, if you happen to be flying Midwest Airlines this January, you can read more about P …