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Richter Presents New Millennial Research to Pet Industry Leaders

May 9, 2014  

Nathan Richter, Wakefield Research partner, presented at the Pet Industry Joint Advisory Council (PIJAC) annual conference on April 23rd. PIJAC’s Top2Top Conference brings together C-level executives from the pet retail and product industries, including brands such as Petco …

Wakefield Re-Teams with Nuance for Collections Webinar

March 4, 2014  

Nathan Richter, partner at Wakefield Research, will participate in a live webinar to discuss the results of a recent research commissioned by Nuance (formerly Varolii), a market leader in customer interaction management. The webcast takes place Wednesday, March 6th at 2pm ET …

Pet Industry Shifts Attention to Millennial Pet Owner

February 7, 2014  

Wakefield’s Nathan Richter is featured in the February issue of Pet Business magazine. The cover story, “What Tomorrow Brings” delves into challenges that the pet industry will face in the coming years, including the Millennial generation’s foray into …

Not So Fast, Wearable Tech!

January 14, 2014  

Google Glass made headlines in 2013, but is the wearable technology a passing trend or here to stay? A Wakefield Research and Citrix study revealed that while 3 in 5 (60 percent) Americans think wearable tech will be as common as smartphones in the coming years, nearly the sa …

11/12/13: A Good Day for a White Wedding

November 15, 2013  

Good PR campaigns and survey programs are all about timing, and the annual David’s Bridal “What’s on Brides’ Minds” survey couldn’t have been more timely this year! The survey revealed that iconic dates, such as 11/12/13, are popular among …

Consumer Communication Webcast Now Available for Download

November 11, 2013  

Wakefield’s Nathan Richter recently conducted a webcast of the results of a Wakefield survey commissioned by Varolii, a market leader in customer interaction management. Joined by Varolii’s Director of Compliance Solutions, Brian Moore, Richter delved into the study …

Wakefield Teams Up with Varolii for Consumer Communication Webcast

October 28, 2013  

Wakefield has been pretty busy on the webinar front, and we’re excited to add another one to the calendar! Our own, Nathan Richter will participate in a live webcast on Tuesday, November 5th to discuss the results of a recent Wakefield survey commissioned by Varolii, a …

Real Estate: Gen X & Gen Y Embrace DIY

April 24, 2013  

Quick! What key words might you use to describe Gen X and Gen Y? Odds are, lazy, entitled, and coddled, came to mind. Well, then you’d be surprised to learn that when it comes to homeownership and home repairs, young Americans (ages 18-35) aren’t as lazy, entitled …

Survey Hooks Media 10 Months Later

March 8, 2013  

Last week, Marissa Mayer, Yahoo! CEO,  announced that Yahoo! employees would no longer be able to telecommute. When reporting the news, editors turned to a Wakefield Research and Citrix survey from last summer to shed light on employees’ work-from-home habits.  Ten months …