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Survey Reveals Gen X & Gen Y Take Homeownership Seriously

November 30, 2012  

Gen X and Gen Y have a reputation for being entitled, fickle and irresponsible, so it may surprise you to learn that when it comes to purchasing a home, 20- and 30-somethings take that decision very seriously. According to a PR survey conducted by Wakefield Research for Bette …

Game On!

May 17, 2010  

June 15, 2010 will be an important day in Los Angeles, California.  No, this is not the date of the Los Angeles Lakers’ NBA Championship victory parade (though check back again in a few weeks on that).  This is a day that gamers and developers look forward to each yea …

Are Consumers Ready for Another “D”?

May 4, 2010  

As 3D televisions hit the market, many are wondering how fast this new technology will enter our lives.  ESPN has announced that it will launch the world’s first all-3D television network, ESPN 3D, in June.  It will air the opening game of the 2010 FIFA World Cup from …

Poll Results: What is the Future of Twitter?

January 7, 2010  

There has been too much speculation around how and whether Twitter will morph itself into the money-making machine many hope it will become.  We’ll leave that to the Wall Street analysts and Main Street navel-gazers. Key to Twitter’s success will be how consumers …

On The Road Again…

November 25, 2009  

Here are a few quick statistics – as reported by AAA and United Press International – to paint of picture of just how busy the busiest travel day of the year will be for Americans in 2009. Approximately 38.4 million Americans will travel more than 50 miles for Tha …

Survival of the Fittest Flack

October 20, 2009  

This week, the Gray Lady announced that she will eliminate 100 newsroom jobs by year’s end. Cuts and closings are old hat by now – but have you considered how much more challenging the media environment has become for PR professionals in recent years?  If your ap …

They Really Want Aunt Martha as a Customer

September 15, 2009  

The Wall Street Journal is calling it the “next frontier in retail.” And the “it” is a training program run by Kimberly-Clark Corp. to help retailers understand how senior citizens navigate their shelves, displays and aisles — and how they someti …

A Brief Recession

August 31, 2009  

Back in the 1990s, the hard-rockin’ band Bane released an album called It All Comes Down to This. But there wasn’t a single track on that album about men’s underwear. Maybe band members just hadn’t heard. This article in Monday’s Washington Post …

Wakefield Snapshot: Customer Service Worsens In Recession

August 26, 2009  

Quality customer service is crucial in a tough economy. Yet, Wakefield consumer opinion data reveals that nearly half of American adults (43%) feel that customer service has actually gotten worse during this economic downturn. Amazingly, at a time when quality customer servic …

Has MySpace Become Their Space?

August 10, 2009  

For a few months, I have been wondering when we might see teens and 20-somethings began to desert the major social-networking sites like Facebook and MySpace. As more and more adults in their 30’s and 40’s open accounts on these sites, I figured, these sites would …