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USA Today Snapshot

As Seen in USA Today

October 2, 2015  

We know how to build a survey into a story. If you pick up a USA TODAY you’re going to see a lot of Wakefield Research: just this week, we supplied four Snapshot stats – two appearing in the September 29th edition of the paper and two more in today’s edition. Ta …

Fist Bump to Your Health

August 6, 2014  

You’ve got to hand it to Wakefield Research – on second thought, make that a fist bump instead. A recent study published in the August issue of the American Journal of Infection Control has generated plenty of media attention. It found that a fist bump is a less germy opt …

Wakefield Closes Out 2013 with Snapshots

December 31, 2013  

Three Wakefield Research surveys graced the pages of USA Today during the past week! A survey for Kmart snagged the Christmas Snapshot on December 25th. The holiday survey revealed how long Americans keep their holiday decorations up after December 25th: 39% – Five or m …

Wakefield Dominates Snapshots

May 31, 2013  

What a way to end the week! Half of today’s USA Today Snapshots are from Wakefield Research! The following stats caught the USA Today Snapshots editors’ attention: A PR survey for the Can Manufacturers Institute revealed that when it comes to their ‘pantry personal …

The Week in Snapshots

April 3, 2013  

The Wakefield Editorial Panel is on a roll with USA Today Snapshot editors! Just in the last week, Wakefield surveys have been featured in 5 Snapshots! The creative and newsworthy surveys covered a range of topics, such as smartphone usage, sleep habits and allergies. The fin …

Cupid Aims His Arrow at Wakefield Surveys

February 14, 2013  

We’re feeling the love of editors and producers today! Tapping into the media’s interest in Valentine’s Day and relationships, our partners are securing some fantastic media hits with Wakefield surveys. A survey for Logitech has been featured on the TODAY Show, Cosm …

Wakefield PR Surveys on the “Nice List”

December 7, 2012  

Just in the last week, two Wakefield surveys have been featured in the USA Today Snapshot! The Wakefield Editorial Panel has its finger on the pulse of holiday trends and knows how to get your brand coverage, especially by USA Today’s Snapshot editors. The two surveys t …

In the News: Wakefield PR Surveys Make Headlines

October 18, 2012  

We hope you’ve been enjoying our newly redesigned website. I know we have! In addition to the Stats and Storylines blog, one great feature that allows you to get a feel for who Wakefield Research is and what we do is the In the News section. Here, you can flip through and r …

PR Lessons from USA Today’s Makeover

September 20, 2012  

Thirty years ago USA Today revolutionized the newspaper business with a splashy layout of national content aimed at U.S. travelers. It was designed as a national newspaper for the television age. Last week the newspaper unveiled its latest overhaul—a rebirth for the digital …

NIC Study Lands Top-Tier Coverage This Week

August 27, 2012  

Estimated wait time: forever. A recent Wakefield PR study for NIC Inc. made the front page of USA Today last week. According to the survey, more than one-third (34%) of Americans have spent an hour or more waiting at a government agency office. As they say, time is money, and …