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USA Today Snapshot

Smartphone Stats Score Back-to-Back Snapshots

July 24, 2012  

As you’re traveling to work, a wave of panic suddenly rises over you while clumsily fumbling through your briefcase for your most treasured items. Laptop, check. Glasses, check. Lunch, check. Wallet, check. Smartphone, check? 28% of adults say their smartphone is more impor …

Ending the Week with Fun, and a Wakefield Snapshot

July 13, 2012  

After last week’s shortened holiday schedule, it has probably been a long few days at work. It’s the middle of the day on Friday, and all you can think about is what you’re going to do for fun this weekend – but for how much? Cash your paychecks and head t …

A Test of Digital Endurance

June 28, 2012  

Quick…where is your closest digital device? A recent study by Wakefield Research for CourseSmart and Kwittken & Co. landed on the front page of Monday’s USA Today. According to the PR survey, the longest 50% of college students can go without using digital …

Survey Reveals Business Travelers’ Work Habits

May 21, 2012  

USA Today has featured another of Wakefield Research’s PR surveys. Pack your bags and get your receipts in order, because your boss may want to take a closer look at your productivity on your next business trip! The USA Today Snapshot featured Wakefield’s recent survey fo …

Wakefield Survey Sparks Some Fun

May 21, 2012  

Think back to when you last had fun? Hopefully it wasn’t too long ago! USA Today showed Wakefield some extra love by featuring TWO PR surveys in today’s edition. This Snapshot featured data from a PR survey for Trident and Citizen Paine, which asked adults, “How many da …

Can Wakefield Stats Create Spring Fever?

April 20, 2012  

Yes! USA Today continues its spring fever for Wakefield Research PR surveys. Brave souls on the dating scene can take notes from today’s Snapshot featuring Wakefield’s survey for Dentyne – which asks which unflattering qualities could be overlooked to still have a good …

Survey Reveals Consumer Perceptions of Fraud

February 21, 2012  

Wakefield PR surveys continue to catch the attention of Snapshot editors at USA Today! Highlighted in today's newspaper, a Wakefield Research survey for Accertify asked whether or not it is fraudulent to use multiple e-mails to receive more promotional deals.

Survey Reveals Brides’ Post-Wedding Financial Woes

February 7, 2012  

February continues to show its love as yet another Wakefield Research Snapshot steals the spotlight this morning in USA Today.  This time the topic is wedding woes in a survey commissioned by David’s Bridal, revealing women’s top post-wedding financial concerns. Out of 5 …

Survey: Valentine’s Day 2nd Most Disappointing Holiday

February 2, 2012  

The month is off to a great start for us here at Wakefield Research, but it may not be so hot for some women. This morning, a Wakefield Research survey for 1-800-Flowers made the front page of the Life section of USA Today, showing that 25% of women think that Valentine's Da …

New Year, New Snapshot

January 5, 2012  

While it's only been a few days, 2012 is off to an awesome start here at Wakefield! Having a Wakefield survey featured in a USA Today Snapshot is a great way to jumpstart the new year, don't you think?