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11/12/13: A Good Day for a White Wedding

November 15, 2013  

Good PR campaigns and survey programs are all about timing, and the annual David’s Bridal “What’s on Brides’ Minds” survey couldn’t have been more timely this year! The survey revealed that iconic dates, such as 11/12/13, are popular among …

Hair How-To Video Showcases PR Survey

May 6, 2013  

As you can tell from the fantastic coverage our surveys receive, we work with some amazing PR folks! Case in point: Joico and Allison+Partners recently released the results to a Wakefield Research survey on the importance of wedding day hair. Joico and Allison+Partners didn&# …

Pass Your Love’s Test this Valentine’s Day

January 29, 2013  

Valentine’s Day is right around the corner and love is in the air – but that’s not all. A 2012 survey by Wakefield Research for 1-800-FLOWERS revealed that 62% of girlfriends and wives were not “wowed” by their significant other last V-Day, adding pressure on the gu …

Save The Date: 12/12/12

December 12, 2012  

12/12/12 may not mean much to you, but that’s not the case for many superstitious brides. According to a new survey by Wakefield Research and David’s Bridal, 2 in 5 (40 percent) brides considered a special wedding date, like 12/12/12, when planning their big day this year …

The Secret to Summer Romance

July 31, 2012  

Dream of having at least one summer-heat fling in your lifetime? A new study by Wakefield Research could help you put some romantic sizzle into your summer. First, pack your bags. According to the survey, 39% of men and women feel meeting someone while on vacation is the most …

Batman vs. Spider-Man

July 1, 2012  

This summer, moviegoers can brace themselves for two summer superhero hits – “The Amazing Spider-Man” (out this week) and “The Dark Knight Rises” (July 20th). Are you Team Batman or Team Spider-Man? According to a Wakefield Research poll, 6 in 10 Americans (61%) …

Survey Reveals Brides’ Post-Wedding Financial Woes

February 7, 2012  

February continues to show its love as yet another Wakefield Research Snapshot steals the spotlight this morning in USA Today.  This time the topic is wedding woes in a survey commissioned by David’s Bridal, revealing women’s top post-wedding financial concerns. Out of 5 …

Survey: Valentine’s Day 2nd Most Disappointing Holiday

February 2, 2012  

The month is off to a great start for us here at Wakefield Research, but it may not be so hot for some women. This morning, a Wakefield Research survey for 1-800-Flowers made the front page of the Life section of USA Today, showing that 25% of women think that Valentine's Da …

PR Polling: Monistat in USA Today

June 8, 2011  

The Life Section of USA Today featured a Monistat survey conducted by Wakefield Research revealing the health issues that are of most concern to women. By expanding the focus of its campaign for women’s health beyond gynecological issues, Monistat was able to gain wider br …