CES

How Qualcomm Used Survey Data at CES

For survey stats to stand out, they have to be creative as well as credible. This is particularly true when competing for attention in competitive environments like editors’ in-boxes or on crowded tradeshow floors.

A good example of this is the video Wakefield recently scripted and produced for Qualcomm's program at CES. The video is a stunning compilation of awe-inspiring wireless statistics that turn dry data into dynamite.  

Why are younger Americans less likely to deem computers a luxury?

Perhaps it’s not surprising that roughly three-quarters (73%) of all American adults believe that computers are a necessity.  So let’s up the ante by asking a tougher question: Who do you think is more likely to believe that computers are a necessity, younger or older Americans?

In a refutation of conventional wisdom, older Americans are actually more likely than younger Americans to believe that computers are a necessity.

We’re wired to think of portability as a function of how easy it is to carry something, and thus as a combination of compactness and weight.  It’s that simple, and probably has been ever since man thought to carry fire with him rather than build a new one each day after sundown.  

Welcome to CES 2010!  Wakefield will be positing daily from CES this week.  

As this year’s CES introduces a new decade, we thought it best for our initial CES post to reflect first on the top tech innovations of the past.  Therefore, in a nationally representative survey of 1,000 Americans, we asked people directly: what was the best technological innovation of the decade?  

There has been too much speculation around how and whether Twitter will morph itself into the money-making machine many hope it will become.  We’ll leave that to the Wall Street analysts and Main Street navel-gazers.  

Key to Twitter’s success will be how consumers view its long-term role in their life.