Father's Day

When NBC’s Today Show took to the streets of New York City to quiz Americans about Father’s Day trivia, statistics collected on behalf of Western Union were on full display.

NBC's use of Western Union's data illustrates how powerful survey statistics can be when a brand needs to grab a producer's attention.  Congrats to Western Union on a successful survey!

Remember last year when dad’s face lit up as you bestowed upon him the most prodigious wrench set ever assembled? How well do you know his poker face? At the risk of being the bearer of bad news, nearly half (46%) of dads admit pretending to like a gift at some point.