market research

The Wall Street Journal and USA Today have both recently published amazingly frightening articles on IT security threats to small businesses.

Having the most up-to-date technology is

Today’s Snapshot features a slice from a recent Wakefield Research pizza study for Boboli Pizza.

For more information on The Science Behind the Snapshot, and to contact Wakefield Research for the results, visit:  http://www.wakefieldresearch.com/snapshots

A Wakefield Research study for The Wi-Fi Alliance just landed a second snapshot on the cover of the USA Today Money section.  This is the organization's second snapshot in as many days.

The survey found that 40% of people feel that sharing their Wi-Fi password requires more trust than sharing their house key. Furthermore, the study showed that over 2

A recent Wakefield Mother’s Day study for Western Union made the front page – in the form of a USA Today snapshot.  The poll found that most agree that if their mom was given cash for Mother’s Day, they probably wouldn’t cash in on a traditional Mother’s Day gift; mom doesn’t want a manicure when there are bills to pay.

Nearly 2 in 5 (38%) believe if they gave their mother cash to let her get her own gift, she would pay off a bill or save it, and not

Unless you’ve been living under a rock without your cell phone, you know that CES is in full swing. 

From pencil-thin televisions to talking refrigerators, without a pioneering device in hand, it can seem like an impossible task for PR folks to get in a word with media this week.  Unless, of course, you have some groundbreaking tech statistics.