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Hot Tech, Hot Media Coverage

Unless you’ve been living under a rock without your cell phone, you know that CES is in full swing. 

From pencil-thin televisions to talking refrigerators, without a pioneering device in hand, it can seem like an impossible task for PR folks to get in a word with media this week.  Unless, of course, you have some groundbreaking tech statistics.

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Déjà Food: Survey Finds Health Tops New Year's Resolutions

Can a New Year’s resolution be counted on to change habits and lifestyles?

With a solid support system and the right tools, anything is possible. According to a recent survey by Wakefield Research for MorningStar Farms, the most popular resolutions are health related, with 9 in 10 choosing to revamp their wellbeing.

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Are You Living in a Modern Family?

There has been no shortage of high-profile media coverage for ABC's Modern Family.  From multiple Emmy awards, to a recent cover of Entertainment Weekly, the show is comedic gold for Americans across the country. As avid pop culture junkies with the ability to poll the public at will, we wondered: how many Americans are living in a "modern family?" 

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Millennials Crave Constant Connectivity


When Wakefield Research conducted a study on behalf of Wi-Fi Alliance, we suspected that millions of Americans who use Wi-Fi everyday would be interested in the results.

They aren’t alone – major media has taken an eye to the study as well. 

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PR Polling Done Well: 2 Days = 2 USA Today Snapshots

Thursday’s USA Today Life section Snapshot featured data from Wakefield Research's and MWW’s survey for BMW - our second Snapshot in 2 days.

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The Secret Science Behind the Snapshot


Wakefield Research and Hunter PR recently conducted a survey for Turning Leaf Wine - and media took notice. Tuesday's front page USA Today Snapshot featured data from the Turning Leaf survey. 

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Feeling "A-salt-ed" By All Of The Media Attention Salt Is Getting?

There’s been a steady drumbeat of consumer media coverage about Americans’ salt intake this summer.  Just this week The Wall Street Journal reported that the federal government reduced the recommended salt intake by 800 milligrams – from the current limit of 2,300 milligrams. 

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Survey: What Are The Odds of a Perfect Wedding?

Ah June, the peak of “wedding season.” A couple’s wedding day is an occasion they hope to remember for years to come. Unfortunately, a perfect day isn’t always in the cards for the lovebirds.

As it turns out, a recent Wakefield Research poll found that barely half of weddings go over perfectly (51%). Disasters range from a drunken or inappropriate toast (26%) to a fight between guests (23%) to a public argument between the bride and groom (6%).

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USA Today Snapshot: Barefoot at the Beach

A recent survey, conducted by Wakefield Research for Hunter PR in conjunction with Barefoot Wine and the Surfrider Foundation, revealed that 86% of Americans agree littering is the rudest thing you can do at the beach. The results were recently covered by USA Today.

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