PR omnibus

With the holidays in full swing, many of our clients are making headlines with creative and newsworthy surveys developed by the great minds here at Wakefield.

Pssst: to all you procrastinators who didn’t heed our advice in the “Christmas in July” blog series for long-lead holiday coverage, don’t fret – there’s still time to secure holiday short-lead coverage, but you have to move fast.

Now that Halloween has come and gone, PR pros will be in full force pitching their winter holiday stories.

This evening, CNBC airs their special "The Coffee Addiction."  The show’s airing coincides not only with National Coffee Day, but also with Nestle Coffee-mate’s recent survey, conducted by Wakefield Research. Lest you accuse CNBC of hyperbole in naming their special, consider the following survey stats: 

55% of coffee drinkers would rather gain 10 pounds than give up coffee for life.