PR Survey

A recent survey, conducted by Wakefield Research for Hunter PR in conjunction with Barefoot Wine and the Surfrider Foundation, revealed that 86% of Americans agree littering is the rudest thing you can do at the beach. The results were recently covered by USA Today.

Wakefield Research domniated USA Today's Snapshots this week.  Wakefield surveys drove Snapshots coverage for Barefoot Wine, Surfrider Foundation, and Western Union.

Which Photo Would You Most Like to Retake?

A recent survey commissioned by Nikon and conducted by Wakefield Research asked Americans which picture they’d most like to retake.  The results were covered in USA Today. 

The leading snapshot of shame: family portraits (25%) - a particularly ominous finding so close to the holidays. Remember: matching reindeer sweaters are never a good idea.

The director of our PR Polling Division, Nathan Richter, was recently interviewed for an article on how to use surveys to drive media coverage.  We've reposted the article below.