snapshot

2 USA Today Snapshots in 2 Days

A Wakefield Research study for The Wi-Fi Alliance just landed a second snapshot on the cover of the USA Today Money section.  This is the organization's second snapshot in as many days.

The survey found that 40% of people feel that sharing their Wi-Fi password requires more trust than sharing their house key. Furthermore, the study showed that over 2

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Wakefield Speaks USA Today's Language

Whether you wake up and get your morning news in the newspaper or on the internet, you’ll have no trouble finding today’s USA Today snapshot from Wakefield Research’s survey on behalf of Rosetta Stone.It takes patience to learn a new language, just like it takes time to understand the secret to designing surveys that grab media attention.  Wakefield is fluent in the language of PR and unde

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PR Polling Done Well: 2 Days = 2 USA Today Snapshots

Thursday’s USA Today Life section Snapshot featured data from Wakefield Research's and MWW’s survey for BMW - our second Snapshot in 2 days.

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The Secret Science Behind the Snapshot


Wakefield Research and Hunter PR recently conducted a survey for Turning Leaf Wine - and media took notice. Tuesday's front page USA Today Snapshot featured data from the Turning Leaf survey. 

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Which Celeb Would Make the Most Over-the-Top Easter Egg?

This is just one of the questions asked in a recent survey conducted by Wakefield Research and commissioned by PAAS and Hunter PR.  The results were showcased in USA Today’s print and online editions.

It’s no surprise that Lady Gaga, the most over-the top celebrity, was favored by 58% of respondents.  We can only imagine her egg being dyed neon colors with sparkles, and maybe too much skin showing.

In a distant second place, 1

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USA Today Snapshot - Devastating Divorces

What can the Palins, the Gosselins, and the Hogans learn from Tracy Morgan? The value of a negotiated divorce settlement. The Morgans recently reached an out-of-court settlement, sparing them the expense and pain of a hard-fought divorce.

Though sad, it was also a smart move, as seen in this recent USA Today Snapshot from a survey Wakefield conducted on behalf of the New York Association of Collaborative Professionals.

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