According to his 1997 book, The Big Five-Oh, Bill Geist claims that one member of the Baby Boomer generation turns 50 every seven seconds. In 2010, 4 million Boomers, or one every 8.5 seconds, will reach this milestone, making one thing abundantly clear: this generation, which represents roughly one-third of the U.S. population and an annual spending power of $2 trillion, is aging…and fast.
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