USA Today Snapshot

Wakefield Research's small business study for Brother was recently featured in USA Today's Snapshot. The survey found that 47% of small business owners plan to invest in their business in 2011 to gain an advantage over competitors, while 51% of owners are stockpiling cash.

Another Wakefield stat was featured in the Life section of USA Today on Tuesday. 

Just in time for swimsuit season, Wakefield surveyed 1,064 women to reveal that, on average, American women have tried six diets in their lifetime.

The snapshot shows that 50% of women have tried five or more diets, while only 18% claim never to have dieted. 

This Wakefield study was conducted on behalf of HealthCastle.com.

USA Today again featured a Wakefield stat in today’s Snapshot, drawing attention to a study conducted recently on behalf of Purell.  Just in time for cold season, we found that 41% of American adults have hesitated to give a handshake out of fear of germs.  

We're often asked "how long can I use a survey stat for PR?"  The answer, as evidenced by today's USA Today Snapshot, is a really, really long time.

Whether you wake up and get your morning news in the newspaper or on the internet, you’ll have no trouble finding today’s USA Today snapshot from Wakefield Research’s survey on behalf of Rosetta Stone.It takes patience to learn a new language, just like it takes time to understand the secret to designing surveys that grab media attention.  Wakefield is fluent in the language of PR and unde

Today, a second Snapshot from Wakefield Research’s survey for Hunter PR and Turning Leaf Wine appeared on the front page of USA Today.  The combination of Hunter’s excellent pitch and Wakefield’s recipe for a newsworthy questionnaire gets results.

A recent survey, conducted by Wakefield Research for Hunter PR in conjunction with Barefoot Wine and the Surfrider Foundation, revealed that 86% of Americans agree littering is the rudest thing you can do at the beach. The results were recently covered by USA Today.