Wakefield Research

Just days before the new Law on Debit Card Swipe Fees Takes Effect, New York Times reporter Ann Carrns contacted Wakefield Research's Paul Bragan for an interview regarding consumer opinion about the swipe fee debate.

Wakefield Research's Director of Quantitative Research Paul Bragan has explored and tracked consumer opinion of the swipe fee debate since 2008.

Within 30 minutes of the Senate’s final vote on Wednesday, New York Times reporter Ann Carrns contacted Wakefield Research's Paul Bragan for an interview regarding public opinion on the debit-card debate.

Wakefield Research's Director of Quantitative Research Paul Bragan has explored and tracked public understanding and opinion of the interchange debate since 2008.  Commenting on the low expectations consumers hold regarding pas

There’s been a steady drumbeat of consumer media coverage about Americans’ salt intake this summer.  Just this week The Wall Street Journal reported that the federal government reduced the recommended salt intake by 800 milligrams – from the current limit of 2,300 milligrams. 

How Qualcomm Used Survey Data at CES

For survey stats to stand out, they have to be creative as well as credible. This is particularly true when competing for attention in competitive environments like editors’ in-boxes or on crowded tradeshow floors.

A good example of this is the video Wakefield recently scripted and produced for Qualcomm's program at CES. The video is a stunning compilation of awe-inspiring wireless statistics that turn dry data into dynamite.  

A recent survey conducted by Wakefield Research for 1-800-Flowers provides a helpful hint for those flustered by Valentine's Day flowers.

It’s tempting to want to shake it up on V-Day and break out of the conventional gift options.  However, most ladies still prefer roses.  55% believe that roses are the right move this February the 14th.

55% of “Road Worry-ers” Feel Insecure When Spouse Is Traveling for Business

According to a new survey conducted by Wakefield Research and commissioned by Logitech, business travel can be harder on one's spouse than on the traveler.    

We all know someone who is losing their hair.  Yet a new national survey finds that when it comes to hair loss, old wives’ tales, urban myths and misunderstandings abound.  A new survey conducted by Wakefield Research for Rogaine sets Americans straight on common follicle-fallacies. 

Why are younger Americans less likely to deem computers a luxury?

Perhaps it’s not surprising that roughly three-quarters (73%) of all American adults believe that computers are a necessity.  So let’s up the ante by asking a tougher question: Who do you think is more likely to believe that computers are a necessity, younger or older Americans?

In a refutation of conventional wisdom, older Americans are actually more likely than younger Americans to believe that computers are a necessity.

We’re wired to think of portability as a function of how easy it is to carry something, and thus as a combination of compactness and weight.  It’s that simple, and probably has been ever since man thought to carry fire with him rather than build a new one each day after sundown.  

Welcome to CES 2010!  Wakefield will be positing daily from CES this week.  

As this year’s CES introduces a new decade, we thought it best for our initial CES post to reflect first on the top tech innovations of the past.  Therefore, in a nationally representative survey of 1,000 Americans, we asked people directly: what was the best technological innovation of the decade?