Issue Spotlight:
Study Explores "What is Portability?"
We’re wired to think of portability as a function of how easy...
Client Spotlight:
TravelZoo
Wakefield helps online travel brand understand vacation travel patterns...
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Research Services
Wakefield is a full service strategic research firm. Some of our capabilities include:
Quantitative Research
- Benchmarking & Tracking
- Product Concept Testing
- Customer Targeting
- Market Sizing
Qualitative Research
- Focus Groups
- Instant-Response Dial-Polling
- In-Depth Interviews
- Ideation & Product Innovation
PR Polling Services
Our PR research team knows how to use data to tell a story that resonates with your media targets. Our areas of expertise include:
- Online and telephone omnibus surveys
- U.S. and international studies
- Custom surveys with select populations
- Media interview training
- Public relations training
- Corporate presentation training