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Quantitative Research

Wakefield’s telephone, online, and in-person methodologies provide decision-grade research results for consumer and B2B insights.
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Qualitative Research

Focus groups, in-depth interviews, and ethnographic research from Wakefield uncover functional and emotional influences on your target audience.
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The only true hybrid methodology available – Wakefield’s MergedMethod approach combines detailed quantitative data with rich qualitative insights and explanation.
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Product Design & Packaging

Wakefield’s unique approach to product and package design delivers in-depth insights on making the strongest impact possible through your design.
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Multi-Variable Testing

Change consumer attitudes towards your brand or issue by using Wakefield’s true-to-life competitive message simulations.
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In the News

From the Associated Press to the TODAY Show, our surveys are featured daily in the world’s leading top-tier media.
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Best-in-class research practices with expertise in a wide range of industry verticals. Contact Us