It’s not enough for a marketing message to be liked. It needs to win.
Wakefield Research’s Multi-Variable Communications Testing approach creates issue and product messages that do more than simply drive appeal – they win over your target audience in the face of competitive messaging from other brands.
Our Multi-Variable Communications Testing methodology tests messaging in true-to-life multi-variate simulations. This way, we know without a doubt what works, and we know that it works better than your competitors’ best messages.
Every communication and message testing project is custom-designed. The solution always starts with the problem. Our approach to competitive communications and messaging testing is never a “paint by numbers” approach where we simply apply a templated methodology to your situation. Our team of researchers and methodologists will design an approach that answers your questions in the most comprehensive yet cost-effective manner possible.