Great product and packaging design allows products to speak for themselves – without ever saying a word.
Wakefield Research’s portfolio of hybrid research methodologies was created specifically for understanding product and packaging design.
In most cases, quantitative metrics are gathered through in-person reactions. That data is then blended with in-depth, nuanced qualitative feedback – which participants provide alongside their quantitative feedback.
Why are our product design surveys and packaging research methods used by the world’s most prominent brands?
- Our methods are proven to get results. Time and again, design insights stemming from our research improves global preference among target consumers and expansion audiences.
- Our design research speaks to both hearts and heads. Wakefield’s design research tools measure the impact of a product or packaging design along two spectra: the emotional impact and the functional impact.
- Wakefield’s methods are optimized to include key stakeholders. Engineers, designers, and marketers all play key roles in the research, ensuring that design feedback is practical and actionable.