Custom Methodologies

Clients often come to Wakefield with standard market research questions like "what is the ideal price-point for my product" or "which ad is most effective." At Wakefield, we're not going to reinvent the wheel when a standard methodology is the ideal approach. Just as often, however, our partners come to us with unique questions such as "how can I deliver a brand message to young kids that differentiates us from a key competitor" or "how can I understand the emotional impact of my advertising." For questions such as these, Wakefield will draw upon a number of custom methodologies developed from years of market research experience.

Wakefield's Combat Communication Testing for public-policy issues and our approach to Message Architecture Research for CPG brands are examples of how we have developed custom approaches for industries where our experience is particularly deep. We encourage you to contact us and learn more about these approaches.

Wakefield's approach to market research is never a "paint by numbers" approach where we simply apply a templated methodology to your situation. We also never try to "re-create the wheel" when there is a standardized approach that will get you precisely what you need. Our team of researchers and methodologists will design an approach for that answers your questions in the most comprehensive yet cost-effective manner possible.

Many of our current clients are companies who came to Wakefield looking for research approaches that would pave new ground without sacrificing standard quantitative research insights. For many of these companies, Wakefield has developed hybrid qualitative/quantitative methodologies that utilize the best of both techniques. Argument/Rebuttal Loyalty Sessions are an example of a hybrid methodology that Wakefield has developed custom for the digital entertainment industry to explore brand loyalties among consumer and uncovers ways to better position our clients' products in the competitive marketplace.