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What is PR Polling?

PR Polling is research that drives press coverage. Unlike traditional market research, it is intended to be released publicly, and to tell a newsworthy story. It must be credible to survive intense public scrutiny, and creative to drive interest.

Wakefield delivers this using a staff unlike any other in research. It not only includes classically-trained researchers, but also public relations executives and journalists from outlets like The New York Times, CBS News, and USA Today – people who understand how to use survey data to drive press coverage.

We create coverage for our clients in the country’s most high profile and prestigious media outlets: The New York Times, ABC News, CNBC, The Washington Post, CNN, Forbes, MSNBC, USA Today, The TODAY Show, The Wall Street Journal, The Associated Press, and more.

See how Wakefield turns surveys into stories.

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