PR Polling
The Best PR Polling and Research Team In The Country
As one of the most experienced PR polling firms in the country, Wakefield Research has designed research for PR, developed messaging strategies, and garnered millions of media impressions for hundreds of brands.
Our secret is a PR research team that knows how to use data to tell a story that resonates with your media targets. It's a unique skill – one that requires years of media, public relations and market research expertise.
Download a brief snapshot of Wakefield's PR Polling division. (PDF)
Wakefield's Editorial Panel
The following staffers form Wakefield's Editorial Panel. They write and review every questionnaire, and every PR deliverable.
Media Several members of our team are former journalists and editors at leading print and broadcast media outlets. They've been published in The LA Times, USA Today, The Boston Globe, The San Francisco Chronicle, The Miami Herald, Woman's Day, Elle and other print, online and trade media.
PR Executives The editorial team also consists of current PR instructors and former PR executives. They have extensive experience in consumer public relations and corporate and political communications. They've developed campaigns for some of the largest companies in the world, and they've garnered coverage in the country's top tier outlets, including ABC's Good Morning America, The New York Times, USA Today, The Wall Street Journal, The Associated Press, Reuters, and many more. They've also been invited to teach at the country's largest public relations agencies to instruct staff on how to improve their pitching, writing for PR, and program development.
Expert Researchers The researchers assigned to our PR Polling division have worked extensively with PR clients. Classically trained and well-versed in cutting-edge research methodologies, they understand how to use research to tell a compelling story for PR. They ensure the credibility and accuracy of every questionnaire and every deliverable.
When polling for PR, ideas matter as much as methodology. Wakefield's PR Polling division is the best in the country because they understand the media and PR from the inside.
On every project, Wakefield’s Editorial Panel of journalists and PR executives will:
- Write the questionnaire for you, giving you the benefit of our knowledge of media and market research.
- Deliver a Pitch Guide that turns your most newsworthy data into a story complete with pitch angles, headlines, and language customized for your brand and media targets.
- Provide ongoing project support, including proofing press materials, speaking with the media, briefing staff, and more.
Contact us to find out more about:
- Online and telephone omnibus surveys
- Online and telephone custom surveys
- U.S. and international surveys
- Custom surveys with select populations such as doctors, legal professionals, CEOs, CIOs, children, teachers and others
Tell Your Story
Statistics alone won’t garner media impressions – you need to tell a story. Wakefield tells you precisely how to do this – we write the questionnaire and a PR analysis to ensure that your data delivers.