PR Polling Overview
Let’s Work with Wakefield.
Wakefield Research is home to the leading experts on how PR surveys can be used to drive press coverage for brands and organizations. Here are just a few things that make Wakefield Research the safest option for your next PR omnibus or custom survey.
- Our PR surveys are designed with the media in mind. Our award-winning PR omnibus and custom surveys produce the stats that get the story. Our work on behalf of our clients is covered weekly in top-tier media, including USA Today, The New York Times, Wall Street Journal, Reuters, The Today Show, The Economist, Newsweek, and hundreds of print, online and broadcast media.
- Wakefield Research is a trusted partner to the country’s leading public relations agencies. MS&L, Edelman, Golin Harris, MWW, Weber Shandwick, Ruder Finn, and many, many more rely on Wakefield Research for our expertise.
- The Editorial Panel. Wakefield Research’s PR Polling staff includes the Editorial Panel. A group of journalists who understand the media landscape, consult on questionnaire design, and write a Pitch Guide of survey results. They’ve worked for outlets such as The New York Times, New York Post, Better Homes & Gardens, Elle, Family Circle, Fitness, Fit, Glamour, Good Housekeeping, Hallmark, Health, Marie Claire, Martha Stewart Living, Modern Bride, More, msn.com, The Nation, Organic Beauty, Parade, Prevention, Real Simple, Redbook, Runner’s World, Shape, Self, Women’s Health, Woman’s Day and many more.
- Creativity balanced with credibility. We are the only firm that pairs senior quantitative researchers - not junior associates with our Editorial Panel. These researchers use their knowledge of public opinion to craft questions that get useful results. Their expertise also means that your stats will be taken.
Contact us for more information about:
- Online omnibus surveys
- Telephone omnibus surveys
- U.S. and international studies
- Custom market research among select populations such as doctors, CEOs, children, and others
- Strategic research such as message development, combat testing, brand equity research, corporate reputation management, crisis management, tracking research and other quantitative and qualitative methodologies
Tell Your Story
Statistics alone won’t garner media impressions – you need to tell a story. Wakefield tells you precisely how to do this – we write the questionnaire and a PR analysis to ensure that your data delivers.