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Edelman

Edelman PR and its client, Avanade, a business technology service provider, enlisted Wakefield to help position the brand as the worldwide expert on the adoption of consumer technologies in the workplace. With a global survey, Avanade would be able to shed light on the consumerization of IT and offer best practices for companies and senior executives looking to embrace consumer technologies.

Edelman and Avanade turned to Wakefield Research to take the pulse of senior business and IT leaders in 17 countries with a creative and targeted PR study.

Edelman’s pitching efforts resulted in stellar coverage in top-tier outlets with a targeted, sophisticated audience like The New Yorker, Fast Company, Forbes and the BBC. The Avanade Consumerization of IT campaign resulted in a 12% increase of media coverage compared to previous campaigns.

Learn more at www.edelman.com.