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Ensure partnered with Wakefield to conduct a study on muscle loss and patient/doctor communication. The study led to a MSN story that was right on message: only 1 in 4 Americans include strength training in their workout routines, and about 9 in 10 think getting weaker is one of the worst aspects of aging. The study drove press coverage for Ensure in both consumer and trade media, including the Wall Street Journal, AOL News, San Antonio Express-News, Pittsburgh Post-Gazette, and The American Geriatrics Society newsletter and website.

Learn more at www.ensure.com.