Wakefield has a long history of success with MasterCard. From landscape assessment to brand positioning to competitive message testing, and more, we have partnered to develop strategies for MasterCard’s policy initiatives in the ever-changing political and economic landscape of Washington, DC.
Most recently, MasterCard worked alongside Wakefield to test public policy positioning in true-to-life competitive simulations in Washington, DC. Our competitive message testing results demonstrated that with the right messaging, voters and business decision-makers see MasterCard’s DC brand as a technology company, rather than simply a bank. By highlighting its sophisticated technology, MasterCard is viewed as a powerful tool that drives commerce and benefits consumers every day.
Wakefield’s competitive message testing revealed, that with the right positioning message, MasterCard can change how voters, DC elites, and small business owners see the MasterCard Washington brand.
Learn more at www.mastercard.com.