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MetLife

The Partnership at Drugfree.org and the MetLife Foundation needed to raise awareness of drug abuse, educate parents and the media, and measure the effectiveness of their efforts for their donors. To meet these objectives, Wakefield conducted a parallel study of parents and teens that focused on how they communicate with each other, how often they have meaningful communications, where their teens get drugs and alcohol, and parental awareness of resources for information on drug abuse.

Based on the Wakefield study findings, we were able to provide recommendations on how to talk about parent/teen communications. Our recommended messaging and language appeared in The National Journal, the TODAY Show, Reuters, Los Angeles Times, Pittsburgh Post-Gazette and many other publications.

Learn more at www.metlife.com.