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Pepperidge Farm

Pepperidge Farm worked with Wakefield Research to conduct an online survey about kids and healthy eating.

Parents know how difficult it can be to get their child to eat healthfully, but sometimes reporters need the hard facts.

“Seventy-three percent of respondents said their child had gone an entire day without eating a single vegetable. Almost one-third of parents said they believe their child is less likely to eat the recommended daily servings of fruit and vegetables than he or she is to become a movie star.”

The Washington Post, SELF, Brandweek, and AOL Food were among the media outlets that featured the study.

Learn more at www.pepperidgefarm.com.