In 2010 there was a wealth of good news for Rosetta Stone: a rapid ascendancy to the top echelons of recognizable brands. Product innovations that continued to draw news coverage. A growing language learning market. All of these suggested continued success.
However, Rosetta Stone needed to consolidate these gains in order to cement the brand in the minds of media, consumers, and influencers as the undisputed authority in language learning. Rosetta Stone worked with Wakefield to build brand expertise, increase awareness among consumers, and elevate its executives through research.
With survey coverage in The Economist, Newsweek, USA Today and countless other top-tier media outlets, Rosetta Stone was able to stress the importance of learning a second language and solidify itself as the expert in the language learning industry.
Learn more at www.rosettastone.com.