Wakefield Research’s unique approach to PR polling – mixing creative newshooks with hard data – differentiated the Travelzoo brand among the cluttered online travel space. Our Editorial Panel of former journalists, PR professionals and researchers relied on their deep knowledge of the media and public opinion to find key consumer insights that creatively tapped into consumers’ travel frustrations leading up to the July 4th weekend. Using a combination of attention-getting questions and hard data, the research provided a fresh approach to annual July 4th travel stories.
Wakefield found that more than two in five Americans (41%) would give up restroom privileges when flying if that meant they could save fifty percent on the ticket price!
The survey received enormous media attention, garnering more than 200 million media impressions for the brand. The attention-getting survey was featured on the TODAY Show, USA Today, The Wall Street Journal, The New York Times, Reuters, New York Post, Los Angeles Times, Fox & Friends and more. The campaign also won a Platinum MarCom Award.
Learn more at www.travelzoo.com.