Senior partner Nathan Richter spoke recently to Greg Turner, Sr. Director of Engineering for Honeywell Building Technologies, about how employees the world over feel about working in large buildings, both during and after the pandemic. "[We were looking to] advance...

Wakefield Research Senior Partner, Nathan Richter, appeared on CNBC as an authoritative source on package theft following two years of survey research sponsored by Comcast. The studies explored the growing problem of package theft, which now amounts to $9 billion in...

Nathan Richter, senior partner at Wakefield Research and leading expert in market research and public relations, spoke to students at American University’s Kogod School of Business as part of the Fall curriculum. During his talk, Richter emphasized that all brands...

By Nathan Richter, Senior Partner Sometime in the next 6-12 months, there is likely to be a global recession that will also blight US shores. Such an event will produce enormous changes in consumer habits, values, priorities and behaviors. As a result, there will be a...

At the annual Wakefield Research holiday party, teams across the company got together to prove that they play as hard as they work! The group held its annual holiday party at Eatbar, located in Washington’s historic Eastern Market, to celebrate another successful...

‘Tis the season for stats! Four of Wakefield Research’s recent PR surveys were featured in USA Today’s Snapshots with two days of back-to-back double placements. The number of placements over so short a period, and on behalf of four separate brands, is likely a record...