Blog

Measuring Drivers of School Choice in the Nation’s Capital

July 1, 2019  

Issue: An educational non-profit sought to understand the challenges and drivers of public school choice—including traditional neighborhood schools, charter schools, magnet schools and public school with special programs—specifically among lower income Washington, D.C. fa …

Wakefield Research Releases Report Evaluating The Maternity Wear Market

April 22, 2019  

As part of our series of market intelligence reports, Wakefield Research today released its latest report on the maternity wear market. The maternity wear market is undergoing a period of unprecedented transition, facing a trio of disruptions: preferences, income and demograp …

Pi Day Bake-Off at Wakefield Research

March 14, 2019  

Wakefield staff celebrated Pi Day with a pie bake-off. As a research firm, our obsession with numbers means an homage to 3.14 (at 1:59) is an occasion for celebration—and a great excuse to eat pie! Members of the team brought in their homemade pies for an office-wide taste …

Data-Backed Earned Media Helps Maintain Public Trust in Era of Fake News

February 12, 2019  

In the era of “fake news” and “alternative facts” trust in corporate and business leaders is on the rise, but CEOs and entrepreneurs should not take this good faith for granted. By employing data-backed talking points, business leaders can establish themselves as trus …